It's Lifey
About Jennifer
Our story
Hi, I'm Jen.In May 2024, I became a widow.
And I have learned, connection is lifesaving.
My husband and I were on a dream trip to Greece when, on the fourth night of our vacation, he unexpectedly had a heart attack and died in our hotel room. I came home alone, a widow, suddenly responsible for navigating grief, logistics, and the emotional fallout of a blended family trying to make sense of something senseless.
That loss broke me open, but it also stripped life down to its truth: connection is lifesaving. I had already weathered divorce, blended family challenges, heartbreak, and addiction in my orbit — but widowhood brought a level of loneliness nothing prepared me for. What helped wasn't clichés or advice; it was real conversations with real people who understood.
There is no greater agony than bearing an untold story inside you.
Maya Angelou
Why It's Lifey exists
I decided I would not grieve in silence.
I would tell my story as it is — raw, honest, and human — so others wouldn't feel so alone in theirs. That calling became It's Lifey and HopeHub, a community for widows who crave connection, compassion, and a place to land when everything feels heavy.
Through virtual support groups, expert-guided conversations, healing retreats, and one-on-one connection, I'm building the thing I desperately needed: a home for widows to feel seen, supported, and surrounded.
Loneliness is brutal — but community heals.
Founder
Jen Newberg
Jen is a communications and partnerships executive in both the for-profit and non-profit space, with experience leading mission-driven campaigns for brands like T-Mobile, Purina, Dove, Planet Fitness and more. Her superpower is connecting people, and she specializes in building authentic, value-based connections.
Drawing from her own journey through life transitions — and the loss of her husband in 2024 — Jen founded It's Lifey to ensure that no widow ever has to feel alone. She believes there's no playbook for life, but with community and shared experience, we can find our way through.
